How ‘IP Healthy’ is Your Business?

18 February 2016
Posted by Suzy Wood

Intellectual Property (IP) adds tremendous value to a business and safeguarding it should be a top priority for every business owner.

IP comes in many shapes and forms. Examples of IP include names, logos, slogans, images, sound recordings, inventions, confidential information, designs, plants or artistic creations.

Of course, running a business can be a legal minefield, and IP law is as complex as it is varied. So we’ve come up with a list of simple questions to help you diagnose the ‘IP health’ of your business:

– Have you checked to see whether you have the right to legally use your brand name or logo

– Have you registered your brand name and logo as trade marks to make sure you have exclusive rights to use them?

– Have you renewed your domain name registrations?

– Have you designed a new and distinctive product that you don’t want anyone to copy? If so, have you registered a design to protect that product?

– Have you created a new, inventive and useful device, substance, method or process that you want to protect? If so, have you filed a provisional patent application?

– Have you commissioned a third party to create something for you like a logo, website, app, artistic work, piece of music? If so, have you ensured the creator transferred ownership of that work to you in writing?

– Have you ensured that your freelancers and contractors have agreed in writing that your business will own any IP they create while working for you?

– If you’ve used content (such as photos or videos) from the Internet for your own purposes, did you get a licence to do so?

If you answered ‘no’ to any of these questions, it’s time to take a good hard look at the health of your business’ IP.

Get your 2016 off to the best possible start with a complimentary IP health check for your business from Studio Legal. We are offering no-cost 30 min phone or office consultations until 31 March 2016.

Just say hi with an email to to arrange a consultation.  We look forward to getting you back on track!


The information in this article is of a general nature. It does not constitute formal legal advice, and should not be relied on as such. Please see the full disclaimer in our website terms. Please contact Studio Legal if you are seeking advice about a specific legal matter