Melbourne, October 2025.
On the same day Studio Legal launched its AI Law Series for Creative Businesses, the Australian Government, through the National Artificial Intelligence Centre (NAIC), released a set of AI governance resources.
The timing couldn’t be better on both fronts. As creative businesses are both concerned about how to protect their IP in the AI era and taking steps to embrace AI to streamline workflows and be more efficient, the need for some legal guidance from government and specialist advisors has never been greater.
The government’s new framework aims to set a national benchmark for responsible AI use. At Studio Legal, we’ve reviewed the guidance and can confirm that our AI Law Series for Creative Businesses not only aligns with the government’s recommendations but also goes further — building on these standards to address the unique intellectual property, work delivery and ethical challenges of AI use for creative businesses.
What the Government’s AI Guidance Covers
The Australian Government’s Guidance for AI Adoption: Foundations and Implementation Practices provide practical direction for organisations using or implementing AI.
The materials introduce six key principles of responsible AI governance:
- Assigning accountability – identifying responsible decision-makers for AI governance.
- Understanding impacts – assessing potential effects of AI systems on clients, people and communities.
- Managing risks – identifying, screening and monitoring AI risks.
- Sharing information – ensuring transparency and clear disclosure of AI use.
- Testing and monitoring – maintaining quality, security and accuracy.
- Maintaining human control – keeping human oversight and judgment central to decision-making.
These principles are supported by new tools, including an AI Screening Tool, and AI Register Template, to help businesses document and monitor their AI activities.
How Studio Legal’s AI Law Series Aligns
Our legal team has reviewed the government’s new materials and is proud to confirm that Studio Legal’s AI Law Series for Creative Businesses is in full alignment with these national governance principles — and expands upon them to meet the needs of creative industries.
Where the government’s resources offer a strong foundation for responsible AI, Studio Legal’s suite of AI Contracts, Templates and Policies translate these standards into practical, creative industry-specific terms.
For example:
And our Creative Pitch Terms and Creative Deliverables Disclaimers restrict clients and potential clients from inputting pitch or draft deliverables into AI systems.
The AI in the Workplace Policy embeds accountability, transparency and risk management for creative teams and contractors, including rules on when AI can and can’t be used in client work.
The Client-Facing AI Usage Policy operationalises transparency, requiring disclosure to clients when AI is used and ensuring key deliverables retain human creativity and judgment. It also restricts clients from inputting certain deliverables into AI systems for data training purposes or for creating derivative works.
Why This Matters for Creative Businesses
While the government’s guidance provides a broad framework, it doesn’t address all of the unique issues faced by creative professionals — such as authorship, originality, copyright ownership and the ethical use of generative AI in creative processes.
Our AI Law Series for Creative Businesses bridges that gap. Each policy, contract and disclaimer is designed to help creative businesses:
- Clarify IP ownership and licensing of AI-assisted outputs;
- Manage their broader teams’ use of AI systems, i.e. freelancers and suppliers;
- Manage risks around inputting client’s IP, confidential information and personal information into AI systems;
- Promote ethical and transparent creative AI practices when client facing (for example not using IP assets to train large language models such as ChatGPT and Gemini);
- Establish human review processes when it comes to preparing various creative deliverables for clients so IP rights such as copyright can subsist and be enforced.
Next Steps for Creative Businesses
If your business is using or planning to use AI — or you’re concerned about how others’ use of AI could affect your IP and creative work — now is the time to implement practical, compliant policies and contracts.
Studio Legal’s AI Law Series for Creative Businesses provides a turnkey solution to bring your creative operations in line with emerging national AI governance standards.
Explore the series, access our tailored AI contracts, policies and templates, or get in touch for a custom package designed around your workflows.
Explore the AI Law Series
Creative businesses can now explore the full product range and request quotes by filling out a dedicated AI Series Enquiry Form HERE, emailing hello@studiolegal.com.au or going to to Studio Legal’s website HERE.
To learn more or register for the AI Law for Creatives masterclass, contact hello@studiolegal.com.au.
About Studio Legal
Studio Legal is a Melbourne-based boutique law firm proudly representing the creative industries. Led by Jennifer Tutty, the firm is known for its modern approach to legal services, offering relatable, specialised and effective legal support to creative businesses and people.